Medication Adherence Through Literacy
Making Health Information Usable.
Situation
A pharmaceutical company launched a health-literacy initiative to improve patient understanding, medication adherence, and health outcomes—following new research showing that most U.S. adults read well below typical medical communication levels.
The company also saw an opportunity to differentiate its brands through clearer, more accessible patient communications.
Approach
My team helped to design and operationalize a new enterprise process for creating patient communications that met evidence-based health literacy standards.
After multiple rounds of review with clinical, legal, and regulatory stakeholders, the process was approved and a dedicated review team was established.
In parallel, we co-led internal workshops to socialize the initiative and prepare teams for a fundamentally new review and approval workflow.
We then designed and delivered a scalable training program for more than 100 advertising agencies.
The training introduced clear-health-communication principles and practical tools—including the Fry Readability Formula—for assessing and lowering reading level during creative development.
